Postage is the single most expensive cost to executing a direct mail campaign - and rates will likely continue to rise. While your first inclination may be to cut - whether that's programs or recipients - that doesn't need to be the case.
Designing your campaigns to meet the USPS Marketing Mail automation standards for letter-size pieces can mean big savings at the post office.
In this eBook you'll find:
The design formats and specifications that earn the best postal rates
Format overviews and design element descriptions
Accompanying visual diagrams