Design Your Direct Mail For Maximum Postage Savings


Postage is the single most expensive cost to executing a direct mail campaign - and rates will likely continue to rise. While your first inclination may be to cut - whether that's programs or recipients - that doesn't need to be the case. 

Designing your campaigns to meet the USPS Marketing Mail automation standards for letter-size pieces can mean big savings at the post office.

In this eBook you'll find:

  • The design formats and specifications that earn the best postal rates

  • Format overviews and design element descriptions

  • Accompanying visual diagrams

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