Today's retargeting strategies rely primarily on a mix of email and display ads to re-engage those who have shown interest by visiting your website.
However, as marketers look to increase the return on their retargeting efforts, they are encountering stagnating conversion rates as each of these channels struggle with their own set of challenges.
As a result, more companies are turning to channels such as direct mail to drive this incremental growth.
In this eBook we:
Address the challenges impacting the success of today's retargeting strategies
Share insights as to how direct mail overcomes these challenges
Introduce direct mail retargeting - what it is, how it works, and how to integrate it into your current retargeting strategy.