Thursday, September 17th, 2020 at 2PM Eastern | 1PM Central | 11AM Pacific
Now is more crucial than ever to include direct mail into your marketing mix. Why?
- Brands have no choice but to maximize results of limited marketing dollars.
- The most effective direct marketing uses precise data to strategically combine direct mail with digital channels.
We’ll show you:
- How the latest innovations in pairing digital signals with direct mail dramatically increase response and profit contribution!
- Specific examples from various industries to achieve these results, even during the pandemic.
- Which cost-efficient formats are showing the best return.
- How to be conservative with your budget by starting with a test.
- How to plan a 2021 direct mail rollout, including cost, components, and timeline.